Given that there are over sixteen million businesses and over one million federally registered trademarks, it is becoming increasingly difficult to choose a product name, let alone an effective one. A professionally created new product name or trademark can be similar to a patent, proprietary software, and other intellectual properties in that it can create monopolistic positioning in a consumer's mind. Harshaw Research utilizes a unique methodology employing "Linguistic Architecture" to provide our clients with trademarks that contain significant market potential, and express strong and memorable messages.