Trademark Basics

Fundamentally, a trademark provides an indication of the source or origin of goods or services and distinguishes the goods or services from those of others. The proper use of trademarks is a major factor in “branding” or establishing a "brand name." The trademark laws serve two major purposes.

1. Trademarks protect the public by reducing or eliminating confusion between goods or services. Trademarks, therefore, enable consumers to obtain the products they know and want.